The Process of Innovation The Process of Innovation
MGMT-6960
Innovation in Services
Lally School of Management & Technology
John Maleyeff, Ph.D.
Innovation-2
Stages Stages*
Idea generation
Evaluation
Development
Implementation
* The material in this section is derived from Smart
Things to Know About Innovation & Creativity by
Dennis Sherwood, John Wiley & Sons, ©2001.
"Mind Map" of innovation stages
Innovation-4
Discussion Discussion
How does innovation differ from other forms of improvement?
Innovation-5
Barriers Barriers
Idea generation
often not a major barrier unless organizational "group
think" exists
Evaluation
conservative guidelines may result in only "safe"
recommendations
Development
requires a formal or informal process with visibility and top
management support
Implementation
success/failures should be analyzed critically
Innovation-6
Stage 1 Stage 1- Idea Generation Idea Generation
The necessary ability......
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