A few decades ago television consisted of a small number of channels, today however there are more different channels than one can watch in a full day. Because a media company’s number one goal, like every other corporation, is to earn the largest profit possible, media companies use segmentation to target niche audiences. Moreover, fragmentation—the large increase in the number of channels—has also created niche audiences. So, what’s the big deal with fragmentation and audience segmentation? By creating niche audiences, both fragmentation and segmentation make advertisers’ jobs easier. For instance, if a company wants to advertise toys, then the company will buy airtime on the network Nickelodeon; since Nickelodeon has children’s programming. The creation of niche audiences produces certain social questions about free will and freedom of speech; because audience groups are created and constructed. The following paper will examine two cable networks, Comedy Central and......
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Approximate Word Count: 2069
Approximate Pages: 8 (260 words per double-spaced page) |