Status of National and Regional Marketing Intelligence and Development Systems
in Jamaica
(A) Role of the Ministry of Agriculture in terms of Marketing Intelligence, Trade Facilitation and Quality Assurance
Marketing Intelligence
The Ministry of Agriculture acts as a source of both primary and secondary information in the form of published materials and public documents for companies and individuals involved in the marketing of agricultural produce. Much of the marketing intelligence information about developments in the marketing environment is collected from the Ministry of Agriculture own personnel Extension Officers, Marketing Agents etc. The Marketing Division of the Ministry and the Rural Agricultural Development Agency (RADA) is the principal agent responsible for the marketing of agricultural produce in Jamaica, but their are other Divisions that collects and analyze data that is used in the marketing process.
The following are some of the marketing......
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Approximate Word Count: 905
Approximate Pages: 4 (260 words per double-spaced page) |