INDEX
1 TURKISH RETAIL SECTOR 1
1.1 Historical Perspective 1
1.2 Trade Styles in Turkey 5
1.2.1 Traditional Trade 5
1.2.2 Modern Trade 5
1.3 Market Structure 7
1.4 Distribution Channels 8
1.5 Competition 8
1.6 Organized Food Retail Sector 9
2 MAIN PLAYERS 10
2.1 Migros T.A.Þ. 10
2.1.1 History of Migros T.A.Þ. 11
2.1.2 Objective and Mission of Migros T.A.Þ. 13
2.1.3 Internal Environment 13
2.1.4 SWOT Analysis 17
2.2 Gima T.A.Þ. 18
2.2.1 History of Gima T.A.Þ. 18
2.2.2 Objective and Mission of Gima T.A.Þ. 18
2.2.3 Internal Environment Gima T.A.Þ. 19
2.2.4 SWOT Analysis 25
2.3 Tansaþ A.Þ. 28
2.3.1 History of Tansaþ A.Þ. 28
2.3.2 Objective and Mission of Tansaþ A.Þ. 31
2.3.3 Internal Environment of Tansas A.Þ. 31
2.3.4 SWOT Analysis of Tansaþ A.Þ. 35
2.4 Other Main Players in Turkish Retail Sector 39
2.4.1 Metro Group 39
2.4.2 CarrefourSA 41
2.4.3 Tesco Kipa 43
3 COMPARISON of MIGROS, GIMA and TANSAS 45
3.1......
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Approximate Word Count: 11948
Approximate Pages: 46 (260 words per double-spaced page) |