TABLE OF CONTENTS
Page
1. Summary 3
2. Introduction 3
2.1 E-commerce consumer behaviour model 3
3. Intervening Variables 5
3.1 Customer service 5
3.2 Advertising 9
4. Conclusions 13
5. Bibliography 14
6. Appendix A Growth in Web advertising in millions of dollars per year 15
7. Appendix B Consumer Information Processing Model of Choice 16
1. Summary
This report presents briefly the generic e-commerce consumer behavior model. Its task is to show different ways the companies may use to win a customer and increase their profits concentrating on "intervening variables" represented in the model as far as E-commerce is concerned. The work is divided into three main parts. The introduction leads in the reader into general consumer behavior model. The main part concentrates on vendor controlled techniques of reaching clients and keeping them......
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Approximate Word Count: 3450
Approximate Pages: 14 (260 words per double-spaced page) |