Competition in the Global Wine Industry:
A U.S. Perspective
Murray Silverman
Professor of Management
College of Business
San Francisco State University
1600 Holloway Avenue
San Francisco, CA 94132
Phone: 415-338-7489
Fax: 415-338-0501
Email: msilver@sfsu.edu
Richard Castaldi
Professor of Management
College of Business
San Francisco State University
Phone: 415-338-2829
Fax: 415-338-0501
Email: castaldi@sfsu.edu
Sally Baack
Assistant Professor of Management
San Francisco State University
College of Business
Phone: 415-338-6421
Email: sbaack@sfsu.edu
Greg Sorlien, MBA
San Francisco State University
College of Business
Competition in the Global Wine Industry:
A U.S. Perspective
The total volume of the global wine market in 1998 was measured at 6.8 billion gallons, with 25% of the total volume accounting for wine that was purchased outside the country from which the wine was produced (California Wine Export......
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