Table of Contents
I. Introduction
II. Situation Analysis
a. Strength
b. Weakness
c. Opportunities
d. Threats
III. Key Planning Decisions
a. Advertising Objectives
b. Target Audience
c. Competitive Advantage
d. Image, Personality and Position
IV. Implementation
a. Billboard
b. Radio Advertisement
c. Television Advertisement
V. Evaluation
VI. Budget
VII. Creative and Media Strategy
VIII. Appendices
a. Sample Questionnaire
b. Survey Results
I. Introduction
Ateneo de Davao University is a premier Filipino, Catholic and Jesuit University founded by the Philippine Province of Jesuits in the year 1948. In its 57 years of existence, Ateneo has kept pace with the advancement of the times. Fifty-two years after its foundation, the Ateneo de Davao University stands as a hallmark of education in Southern Philippines.Since then, In an effort to have all the business courses of all levels be vertically articulated and in an effort to integrate the......
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Approximate Word Count: 5521
Approximate Pages: 22 (260 words per double-spaced page) |