"The Dow of Wow," Casey concluded his motivational speech on the cold March Saturday morning at a quarterly new menu rollout meeting at the Cheesecake Factory. Casey was a man in his late twenties, shaggy hair, rode a cheap motorcycle, never cut his fingernails, and had a hot wife. Hearing the speech that day made every one of the fifteen people present wince; it was full of clichés and bad analogies. He talked about smiles, dress code; everything revolving around presentation.
The menus at the Cheesecake Factory, with many ornate pages, and over 200 menu items, allowed ads, placed by an advertisement agency (who gave the menus to Cheesecake free of charge), put ads for jewelry stores, BMWs, Gucci handbags right where they would do the best job. The clientele consists of wealthy people, and their spoiled kids, who can afford M3s and Luis Vuiton purses. What Casey, The Cheesecake Factory, and the advertisement have in common is that they are all masters of visual and......
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Approximate Word Count: 972
Approximate Pages: 4 (260 words per double-spaced page) |