A New Way to Get News
To be totally honest, as I traveled to Davis College on August 24 to watch Ken Rickard speak for the Society of Professional Journalists, I was not excited. I am a fan of the good, old fashioned newspaper, and I before this lecture, I had no interest in ever receiving my daily news from the Internet. About fifteen minutes in Mr. Rickard's speech I became intrigued by how his company, Morris Digital Works, had taken the failing newspaper "Bluffton Today" and turned it into a city-wide phenomenon, and my opinion of online news changed. I loved the fact that "Bluffton Today" is trying to salvage its small town appeal by giving only local news to maintain its community identity, but also is trying to protect its future by advancing technologically. Mr. Rickard explained that his company was not trying to replace the ink and paper part of the news, but instead trying to connect their audience to the outside world through their personal and social issues.
The......
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Approximate Pages: 2 (260 words per double-spaced page) |