AcuScan, Inc. Case Study
I am newly hired Vice President of Organizational Development, and will be responsible for creating the Organizational Development department over the coming year. This company is trying to find a new product based on their technology, a retinal scanning system, because revenues have been dropping. Two members of the management team have suggested a new product for a new market, but the manager of Product Development has refused to cooperate. This paper analyses the arguments made and offers recommendations to the CEO. I will first discuss some assumptions made by Kelly, Senior Engineer in Product Development. He made the assumption that Pat; Director of Marketing did not know anything about Quality Control (QC). He also stated that all the features for the retinal scanner could not be developed in the timeframe requested. He also said that due to the staff reduction last year, the staff would not have time to develop the product. Kelly stated that......
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Approximate Word Count: 1930
Approximate Pages: 8 (260 words per double-spaced page) |