STARBUCKS:
Image: Trying everyday to become, ¡§the most recognized brand in the world.¡¨
Strategy: Applying the highest standards of excellence to the purchasing, roasting, and fresh delivery of coffee.
Culture: Strong commitment to help promote a sustainable social, ecological, and economic model for production and trade of coffee.
Competitive Advantage: Starbucks offers a large coffee menu and grocery
items. It has a cozy atmosphere and is actively involved in the community with
such things as Starbucks Foundation (youth and literacy), Starbucks Grant for
Giving, and weekly Poetry Fest nights.
S.W.O.T Analysis:
Strengths:
« « On the Fortune 100 Best Companies to Work For list
« « High quality coffee
« « Established brand
« « Coffee related accessories and equipment
« « Shop on line
« « Logo items
« « Coffee Delivery
« « Company Catalog
« « 900......
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Approximate Word Count: 306
Approximate Pages: 2 (260 words per double-spaced page) |