The country our group has chosen is Ireland. We feel a Discovery Zone would be very profitable in a country like this because of many different factors. Whether it's median age, climate, or religion we intend to show that these characteristics make Ireland a suitable market for a Discovery Zone franchise. We will go through each of these factors in depth in the future; for now here is a summary of the positive aspects of Ireland as an international market for Discovery Zone.
Ireland has an average median age of 33.4 years, with women averaging out at 34.2 years and men at 32.6 years.(CIA World Fact Book) Because of this low number most of Ireland's population is young and of child bearing age. Therefore we feel this is an excellent advantage for DZ. Young parents are the majority in this country, making them an easy market to advertise to. Discovery Zone's can be a place for young parents to bring their children for a learning experience and also to have fun. Not only will young......
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