The Urban Cowboy
Ever flip through a men's magazine such as Gentlemen's Quarterly or Maxim and wonder if their advertisements are the same as a women's fashion magazine? Do their ads focus on health, fashion and beauty as much as a women's magazine? The ads today relate to every type of man whether you are a family man, a playboy, gentlemen, an average Joe, a playful youth, a metro sexual or a man's man such as the cowboy. Many men have never been exposed to more than the basic clothing and grooming products. The trick is to let them know the new genre of products is beneficial to their image. This can be done through targeted informational ads in magazines, television ads during sports events, newsletters, magazine editorials, and online web sites for products. By placing an importance on physical appearance, advertisers today have molded the standard American male into the "Urban Cowboy". Advertisers today use many modes to attract and keep the male audience. Selling......
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Approximate Word Count: 1282
Approximate Pages: 5 (260 words per double-spaced page) |