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3G Mobile Telcoms Marketing Study, Industry Overview


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3G Mobile Telecoms Marketing Study

What is 3G? 3G - or 3rd generation - technology supports the broadband, packet-based transmission of text, multimedia data - such as audio, video and digitized voice - at a high data rate. It will greatly enhance the next generation of mobile communication services, providing always-on connectivity to phones and other wireless communications, regardless of time and place. 3G has been endorsed by major standards bodies and manufacturers. WCDMA is the leading 3G standard. It has been endorsed by all major OEMS and operators.

What does 3G mean for developers? 3G is another network pipe, so in most cases developers do not need to explicitly program for it any more than they program for a GSM or GPRS network. However, the enhanced bandwidth and the always-on nature of 3G removes some practical limitations on the types of services that developers can deliver.

What services will 3G enable? No single 3G application will dominate the market.......

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Approximate Word Count: 5920
Approximate Pages: 23 (260 words per double-spaced page)

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