Rubiean Fausto
MKTG04
DISTRIBUTION CHANNEL
A distribution channel consists of the set of people and firms involved in the flow of title to a product as it moves from producer to ultimate consumer or business user. A channel of distribution always includes both the producer and the final customer for the product in its present form as well as any middlemen (such as retailers and wholesalers).
The channel for a product extends only to the last person or organization buying it without making any significant change in its form. When its form is altered and another product emerges, a new channel is started.
MAJOR CHANNELS OF DISTRIBUTION
Distribution of Consumer Goods
Five channels are widely used in marketing tangible products intended for ultimate consumers:
Producer-->consumer. The shortest, simplest distribution channel for consumer goods involves no middlemen. The producer may sell from door to door or by mail.
Producer-->retailer-->consumer.......
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