As we live in a global economy we can no longer rely on the clothing labels promising a product made in Italy or elsewhere. Products are produced wherever the costs are the lowest whereas the quality stays the same or is even better. It is not surprising that the production of coats is no exception to this international trade phenomenon. A documentary video, which we have seen during the lecture of the international marketing class, shows impressively how international trade functions and how businesses and even nations are affected.
At the MAGIC Show in Las Vegas, where producers present their newest textiles and coat makes to a retailers audience, we have our first insight in the clothing industry. It is obvious which countries play the dominant role in the market. The United States and Italy no longer hold the global leader position anymore. China, India and other low wage countries have taken over the market. Additionally, the rules of production have changed. Nowadays, one......
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Approximate Pages: 5 (260 words per double-spaced page) |