Measuring Web traffic, Part 1
Contents:
Introduction
Why Web metrics are important
Methods of data collection within a Web environment
Web metrics delivery methods -- in-house product and service providers
I've got all this data . . . now what?!
Conclusion
Next time
Resources
About the authors
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Related content:
Measuring Web traffic, Part 2
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Getting to know your audience is the key to online success -- make the numbers work for you
Andrei Malacinski (malacins@us.ibm.com), IBM Application Integration Middleware Lab
Scott Dominick (scottdom@us.ibm.com), IBM Application Integration Middleware Lab
Tom Hartrick (thartric@us.ibm.com), IBM Application Integration Middleware Lab
March 2001
The best way to know whether your Web site is achieving its goals is to gather extensive traffic data -- not just how many hits you're getting, but which......
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