What are the advantages and disadvantages with Saab's strategy (the strategy is written below the corporate strategy, p. 5)?
Advantages: One part of their strategy is to grow long-term relationship with their customers, that is a obviousness since almost all deals includes productions that is done over several years. Furthermore the customers will probably need service to the products later on. That they are famous for being in the lead within their product categories is an advantage when their strategy is to increase through existing product categories.
Disadvantages: The fact that they are small on almost each market is a disadvantage when it comes to be able to influence the market with a new way of thinking. As we wrote before, their way of thinking is quite new compared to other companies in e.g. the civil defence market. The bigger competitors have the advantages of scale. Their owner BAE showed that they do not always act in Saab's best interest after the deal with......
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