EXECUTIVE SUMMARY
ImagePrint is a family owned and operated printing company established in 1988 to provide printing and related services for all sizes and types of businesses in Singapore. The business also offers online printing and multimedia services such as graphic design and plotting. ImagePrint has 5 branches and offices Island wide and employs 33 full time employees.
Managing Director Dave Tan realized that e-commerce was vital in ImagePrint's drive towards a position of market leadership. The inherent marketing opportunities of the Internet and client demand for e-commerce convinced Dave that online business processes were the way of the future. He aimed to take advantage of business opportunities arising from customer demand for e-commerce as it was quickly developing as a prerequisite to winning tenders. Dave also required a more convenient method for file and data exchange between branches/offices and with customers. He believed that e-commerce would provide......
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Approximate Word Count: 2854
Approximate Pages: 11 (260 words per double-spaced page) |