Case McDonald's
McDonald's has worked hard to become more than a restaurant chain. It has become a marketing icon and is part of the routines of millions of people. Its success is so far reaching that it has developed its own culture and identity. McDonald's has become a symbol of the success and desirability of American popular culture.
TECHNOLOGY INVESTMENT AND ANALYSIS
Networks
Networks are particularly important to McDonald's because they provide a mechanism to manage the franchises spread over large geographic areas. Networks reinforce the centralization of power by enabling headquarters to communicate with the franchises. This ensures standardization and quality control through the analysis of inventories and franchises. Networks achieve these functions at a comparatively low cost and without the time constraints of more mainframe-based communications.
Smart Card Technology
Both McDonald's and Burger King are testing smart card technology in selected......
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Approximate Word Count: 1815
Approximate Pages: 7 (260 words per double-spaced page) |