e-Business Model
The rapid growth of e-commerce on the Internet has created a challenge for traditional bricks and mortar businesses. Businesses must now change their focus about their own business models, target market, products, and services, and ultimately their own benefits. This paper will compare and contrast the business models of a business to business (B2B), a business to customer (B2C), and a customer to customer (C2C). The Internet
Capital Group (ICG) was selected to represent a B2B. The company was started in March of 1996, and its main purpose is to act as an online business exchange for finance and technology (ICG, n.d.). Amazon.com was selected to represent a B2C organization, and eBay was selected as the C2C.
In any business model it is important to know your target audience. In the e-commerce arena the target market expands due to the global influences of the Internet. However, several factors remain the same. In a B2B the customer will always be......
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Approximate Word Count: 1329
Approximate Pages: 6 (260 words per double-spaced page) |