Advertisement has been part of our life from the beginning. The moment we step into the world, society had been created by the media how we should look like to fit it. According to the article Advertising's Fifteen Basic Appeals, author, Jib Fowles, shows different kinds of audience that the ads catches people's attentions. According to Fowles, the Calvin Klein Jeans ad appeals the need for sex, and the Gap ad appeals the need for affiliation. Each ads are meant to sell their product to different people.
Gap's advertisement is selling its merchandise generally to young people. Starting with the ads the for the Gap has a four-page ad long, located on the second page of the magazine. This tells us a lot already that Gap is getting bigger and everyone needs to have their product. This ad is promoting their new product of jeans (favorite jeans). Each pages has four different pictures of the favorite jeans. Also, they use artists to help catch people's attention. Making......
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Approximate Word Count: 532
Approximate Pages: 3 (260 words per double-spaced page) |