Mission
Kao¡¦s mission is "to strive for the wholehearted satisfaction and enrichment of the lives of people globally" through the Company's core domains of cleanliness, beauty, health and chemicals.
Fully committed to this mission, all members of the Kao Group work together with passion to provide products and brands of excellent value created from the consumer/customer's perspective. In so doing, we "share joy with the consumer/customer".
Objectives
1. To sell approximately 1 million dollars with introduction of Jergens Ultra Healing Intense Moisture Therapy by the end of the quarter of introduction.
2. To introduce product to 75% of population of men and women through samples and bathroom dispensers by year-end 2005.
3. To obtain a 30% market share, with sales of
SWOT Analysis
Internal Strengths:
æ Corporation has been in business since April 5, 1882.
æ Leading competitor in the soap and cosmetics industry.
æ Carry tradition of quality and......
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