Age:
Our main target consumers are in the age area of 16 35 years. Not to miss out the other people, we also had children from 12 15 years and people of 35 years above for the survey. Around 7% of the sample were of 12-15 years of age, and 5% were of more than
35 years of age. Most of our samples were of the age groups 21-25 years and 26-30 years. These are the people going to universities or working as executives in Private Firms or NGOs. These people are enthusiastic, interested about music and entertainment and have money to spend on leisure items. 56% of the total sample were of 21-30 years of age.
Gender & Occupation:
56% of the 275 samples were male, whereas 122 pf them (44%) were female. The samples included students of schools, colleges and universities, executives from NGOs and Private organizations, some doctors, engineers and businessmen, computer-related
people, homemakers and some others. College-university students were more willing......
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