Table of Contents
1- Abstract
2- About E-Business
3- Advantages and Disadvantages
4- The impact if e-business on a typical business
5- What a company must do to transform its strategy when it decides to transform into e-business
6- Conclusion
7- References
Abstract
There is a misconception that e-Business simply means buying and selling products and services over the Internet. The broader view of e-Business focuses on the key processes that directly enhance revenue namely, customer acquisition and retention through sales, marketing and service (Siebel, 2004). This customer-centric view of e-Business is not limited to the Internet but rather applies to all aspects of the customer relationship whether it is online or offline.
Week One Related Article: E-Business
To understand e-business, it is defined as the processes and tools that allow an organization to use Internet-based technologies and infrastructure, both internally and externally, to conduct......
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Approximate Word Count: 1668
Approximate Pages: 7 (260 words per double-spaced page) |