American Eagle Outfitters is a fairly new company but they are doing extremely well because they have a clear grasp of who their market is. They are a fresh new hip look. Along with being a fresh new look they also have great quality of clothing at a reasonable price. (http://www.prism.gatech.edu/~gte201w/aeostrat.html). American Eagle is one the best name brands around because it appeals to the youth, it keeps up with the latest fashions while still being affordable, the store atmosphere is very comfortable and they know how to market themselves.
One of the first reasons American Eagle is one the top name brands around is because they appeal to the youth as well as young adults. American Eagle is aiming to appeal not only to the targeted 20 year old but also consumers between the ages of 16 and 34 years old. The try to stay up to fashion and always come out with something new. Not only do they keep up with new fashions they also do not fade away from classic old school......
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