Summary
The Local Store Marketing Research Project will allow Baja Fresh to understand its customers and the local trading area. This is an attempt to bring more customers to Baja Fresh and get them to come back more often.
Background
The LSM program that will be conducted is an effective way to solve specific problems such as poor visibility for the Baja Fresh restaurant. The LSM program will help get the Baja Fresh name out and create awareness for the restaurant. Besides focusing on the customer awareness; we also hope to use LSM to build sales in a way that is both cost and time efficient. In fact, LSM is the best method to build sales with a limited budget because it focuses Baja Fresh' resources on the best potential customers.
Research Objectives
Our research objectives are to find out the location that the customers are coming from, what they were previously doing, and where their next destination is. We would also like to determine if there are more local......
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Approximate Pages: 2 (260 words per double-spaced page) |