In these latest years, a new wave of consumer products has been put on the market making outrageous claims that have been able to hoodwink society by using clever advertising and marketing. The Onion uses satire to mock the marketing tactics that are frequently used to swindle consumers. Strategies that The Onion uses include using hyperbolic consumer feedback, using big and scientific words and by giving scientific-sounding explanations. These strategies are specifically designed to make people see the silliness of outrageous claims.
To begin with, the article uses fake consumer feedback reports that exaggerate the product's uses. The first one, by a "Helen Kuhn," says that she twisted her ankle and makes a claim that the MagnaSoles cured her. The article pokes fun at how consumer reports given in advertisements often make outrageous claims that can be easily proven wrong but sound full of factual information. Any person with commonsense knows that a twisted ankle will heal itself......
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Approximate Word Count: 592
Approximate Pages: 3 (260 words per double-spaced page) |