THE ROLE OF COMPUTERS IN MARKETING
Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, market research, and pricing of goods.
Businesses, and particularly the marketing aspect of businesses, rely a great deal on the use of computers. Computers play a significant role in inventory control, processing and handling orders, communication between satellite companies in an organization, design and production of goods, manufacturing, product and market analysis, advertising, producing the company newsletter, and in some cases, complete control of company operations.
In today's extremely competitive business environment businesses are searching for ways to improve profitability and to......
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Approximate Word Count: 1793
Approximate Pages: 7 (260 words per double-spaced page) |