Callaway
SWOT
Strengths
Well known name
Best-in-industry R&D
Many pro golfers endorsing Callaway products
Innovative
Competitive nature
Products made with strict procedures to ensure quality
Seller-buyer relationships
Weaknesses
Unfamiliar golfers using the products
At times innovation goes too far, and provides a performance advantage, which leads to the PGA banning the product from play
Opportunities
To maintain leadership in just about every aspect of golf products
To get more people interested in golf
Threats
Declining innovation gap between rivals
Competitors gaining market share
Less people buying golf products
One word"Nike"
5-Forces
Rivalry between competing sellers Strong As seen above, innovation gap is closing quickly and companies Nike, and Taylor made are coming out with their own fantastic products. Nike wants to take over the world someday; why not start with golf?......
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