1. Problem Definition
Quetzal Collections, Inc. is an established dealer of native crafts originating in the South Americas and Africa. Quetzal¡¦s primary business is in authentic artifacts such as jewelry, pottery and wood-carved products. A minor share of its sales product is gained through dealing with high-quality replicated artifacts which are modeled after authentic items. The production of replicas is managed by Quetzal, which employs native craftspeople in the corresponding countries of origin. Quetzal has earned brand name status, and has established a reputation of overall high quality standards and authentically looking replicated products. Quetzal provides its products in a two-level price range. Quetzal provides collectors with original artifacts, while serving decorators and gift buyers with its replicated offerings. Most business transactions are conducted through direct customer contact such as showings. Moreover, Quetzal¡¦s products have been distributed......
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Approximate Word Count: 2147
Approximate Pages: 9 (260 words per double-spaced page) |