A Marketing research study to determine the
Demographical Effect on the Acceptance of
MP3 Technology
Marketing Research 0509-384-02
Prepared for:
Dr. Berhe Habte-Giorgis
Prepared by:
Jennifer Gray
Fred Hodge
Jackie Clark
Phyllis Walters
April 21, 2005
Letter/Memo of Transmittal
To: Dr. Berhe Habte-Giorgis
Here are the results our research team found regarding demographic
effect on the acceptance of MP3 technology. The information enclosed can help assist MP3 companies such as Apple and Nomad in terms of which groups of people should be targeted. Thank you for providing us with this learning experience. If any questions arise feel free to contact our research team at (856) 555- 1737.
Sincerely,
Fred Hodge
Jennifer Gray
Jackie Clark
Phyllis Walters
TABLE OF CONTENTS
Page
TITLE PAGE
COVERING LETTER/MEMO
TABLE OF CONTENTS
MANAGERIAL SUMMARY
Objectives and methodology
Findings......
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Approximate Pages: 22 (260 words per double-spaced page) |