Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability
Research Question
New product development has a broad range of determining factors. Such determining factors include the voice of the customer, internal knowledge development, and organizational processes and capabilities. In technology-intensive markets, firms need to corporate with each other to develop new products. "However, most research has concentrated on interfirm agreements in isolation, with special attention to dyadic information transfer and coordination and relation embeddedness" (p. 88). This research is a test of the pharmaceutical industry; it provides support for a development theory but yields unexpected insights. It asks if research and development affect firms' portfolios, if the advances enhance profitability, and if innovations affect profitability.
Hypothesis
H1: Greater Technological diversity of a firm's portfolio of interfirm......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 1037
Approximate Pages: 4 (260 words per double-spaced page) |