Founded more than 50 years ago, NASCAR has become one of the hottest spectator sports in the world. It has also become one of the biggest marketing opportunities to date. Why would anybody make that claim? Just look at all of the cars racing by, each one decorated with the colors and logos of various Fortune 500 companies. How did NASCAR get this way?
Even though NASCAR started in 1948, it wasn't until 1971 that corporate sponsorship emerged and had the backing of RJ Reynolds Tobacco Company through its Winston brand. NASCAR's premier division was now known as the NASCAR Winston Cup Series. By the mid 1980s, Fortune 500 companies not only were involved in sponsoring NASCAR Series, but individual races and teams as well. (History, 1)
Why would an already successful business want to market their product at a NASCAR race? One of the reasons is that a tremendous crowd always attends the event to see automobiles with the appearance of a streetcar race door-to-door. In 1994......
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