Introduction
According to the American Marketing Association, "Marketing is an organizational function and set of a processes for creating, communicating, and delivering value to customers and for managing customer relationships in a way that benefits the organization and its stakeholders" (2006). In other words, it is how a company determines what a customer's needs are and gears its products or services towards those needs in a way that their customers perceive value and the company makes money. Marketing can be broken down into two areas, between businesses and individual customers (B2C) and between businesses and businesses (B2B). When most people think of marketing, they picture consumer products being promoted through large advertising campaigns. While that area might be publicly perceived to be the largest area in marketing, the (B2B) market is actually much larger. According to researchers, "forecasters expect domestic B2B purchases will total several trillion a year"......
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Approximate Word Count: 1319
Approximate Pages: 6 (260 words per double-spaced page) |