Name: Helena Gerritsen
Student ID: 04030453
Course: MA Mass Communication
Module: Researching Communications
Code: CMP014N
Tutor: Dr Thomas Giagkoglou
Date: 23th of January 2006
Words: +/- 3000
Abstract
Dance is a cultural and musical phenomenon that has gained a significant meaning in this century. Dance has earned his relevance through clubs, dance events, hit parade, radio, TV, singles and most important in the hearts of millions of people who possess youth spirit. Obviously dance has a significant meaning for these people from different backgrounds, ethnics, religions and nationalities.
Negus, 2002 argues that music is the crucial binding factor for all subcultures.
The use of media is crucial in the development of subcultures in order to give access to bigger audience. The Industry saw a huge potential in this 'target' group and offered services and products to the Dance scene. At the other hand, music can be seen as a form of intercultural......
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Approximate Word Count: 3120
Approximate Pages: 12 (260 words per double-spaced page) |