JERGENS
MADINA COSMETICS
100 YEARS OF BEAUTIFUL SKIN
The Jergens Story
On April 5, 1882, Andrew Jergens Sr. and Charles H. Geilfus founded The Andrew Jergens Company in Cincinnati, OH. Known then as "The Jergens Soap Company" the original product was coconut oil soap, specially designed to perform in hard water. Over the years, the Company has developed into a leading competitor in the soap and cosmetics industry.
In 1901, Jergens expanded its business by purchasing the John H. Woodbury Company and the Robert Eastman Company. Woodbury sold its trademark and rights to a number of products including the highly popular "Woodbury Facial Soap". The Eastman Company had produced a small line of perfumes, creams, and lotions. One of the formulas was singled out as superior to any other lotion currently on the market. Originally sold as "Jergens Benzoin and Almond Lotion Compound", its name was shortened to "Jergens Lotion" and it grew to become the largest selling hand lotion in......
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Approximate Word Count: 3565
Approximate Pages: 14 (260 words per double-spaced page) |