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Business Communication


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QUESTION 1

1. a. Explain the importance of communication in business.
Answer:
Communication is a major and essential part of business relationship. The purpose of communication is to get your message across to others. This is a process that involves both the sender of the message and the receiver. In fact, a message is successful only when both the sender and the receiver perceive it in the same way. By successfully getting your message across, you convey your thoughts and ideas effectively. Most organisations prefer to hire professionals who can communicate and express their ideas very well, rather than having the expertise and capabilities to solve problem. With effective communication, a person is able to deliver information and train his or her subordinate efficiently, thus giving the business a better chance of making profits.

To ensure successful business communications, it is best to start with the very basics: an individual's knowledge of verbal and non-verbal......

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Approximate Word Count: 3134
Approximate Pages: 13 (260 words per double-spaced page)

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