EFAS (External Factor Analysis Summary)
External Weight Rating Wtd Comments
Strategic Factors Scores
Opportunities
U.S. toy market increasing 3% year .15 5 0.75 Good market trend
Booming collection market .05 3 0.15 Future investment returns
Product recognition .15 4 0.60 International Opportunity
Efficient technology .10 3 0.30 Up to date technology needed
Direct Mail .05 2 0.10 Accounted for 9.2% of Sales
Threats
New Entrants .05 3 0.15 Unrestricted entry by competition
Winnie the Pooh (Existing Competitors) .20 4 0.80 Bear-Gram trade mark
Product Advancement .05 3 0.15 Questionable
Foreign Competition .10 4 0.40 Steiff, Asian companies
Legal Requirements .10 3 0.40 Internet business: User Privacy
TOTAL SCORES 1.00 3.80
IFAS (Internal Factor Analysis Summary)
Internal Weight Rating Wtd Comments
Strategic Factors Scores
Strengths
Brand name .10 4 0.40 Well Known
Favorable employee relation .10 4......
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