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Andrea Cunningham


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Scott Gilbride Case Study 2
Andrea Cunningham's problem lies in a common error among entrepreneurs- trying to delegate all decisions personally and not distributing any responsibility in this area to her employees.
There are many critical points relating to the overall scenario of the study, as well as relating to the problem at hand itself. Plenty of background information is provided to aid in making an informed decision about the scenario. She was located in Silicon Valley and had reputable clients such as Borland International and Hewlett-Packard. She began with 24 employees and after a year revenues grew to over 3 million dollars. Due to her management mistake of not delegating responsibility, employee moral was abysmal, managers were always fighting, and she kept losing clients and employees. Her initial remedies for this situation were flawed. A system of payment for performance was implemented, which tore the firm asunder. Competition within the business became fierce,......

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Approximate Word Count: 666
Approximate Pages: 3 (260 words per double-spaced page)

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