In today~{!/~}s intensely competitive and global marketplace, maintaining a competitive advantage of an organization is not that easy. Strategists have found that having superior production facilities or a superior product is usually not enough to sustain an advantage over competitors. Physical facilities can be duplicated, cloned, or reverse- engineered and no longer provides a sustainable advantage. (Quinn, Doorley & Paquette 1990) So, how to maintain or develop a competitive advantage?
According to Professor Collins (1987), ~{!0!-~}a strategic approach to the management of people represents a unique opportunity for managers and [human resource] specialists to develop a competitive edge through their employees~{!/~} behaviour and contributions.~{!1~}
In my opinion, I agree with this statement.
Different individuals are having their own unique behaviour, and this will cause to different results. The employees~{!/~} behaviour and contributions will affect the performance of......
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