In 1993 Jeffery Keedy made the following statement;
"The idea of borrowing in Graphic design is so pervasive that it's often done unconsciously. What is needed is awareness of what crossing cultural/historical barriers actually means, as well as an understanding of the importance of context"
It is a fair comment to make that borrowing in graphic design, as well as in almost all other areas of design is ubiquitous. Whether this is a good or bad thing could be argued at length, but generally it is widely accepted as the norm. While it seems that borrowing from another designer, culture or era lacks ingenuity and innovation, it could be argued that it is simply a form of appraisal and ratification. While both are very fair points, It may be that the borrowing is neither a good nor a bad thing, but a mixture of both. It becomes clear, when looking in more detail at designs that have been inspired by, or have indeed borrowed, that problems can arise. The major problem of......
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