1. Andsager, Julie L. Percieved similarity of exemplar traits and behavior. "Communications Research", Vol 23 pages 3-18
This article explains the messages that influence people's behaviors that are brought out through the mass media. The article focuses on how character aids in how a message is received and taken into account. The purpose of the article is to examine the relationships between social desirability and social orientation. The article involves an experiment that was conducted on 204 university students in order to see their reaction to anti-alcohol consumption ads. The result was that students drinking and social orientation had played a big part in determining if their social desirability would take place. The students that had watched the anti-alcohol ads were less likely to drink than those who had not watched the ads.
2. Atkinson, Joshua. Conceptualizing global justice audiences of alternative media: the need for power and ideology in performance paradigms......
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Approximate Word Count: 969
Approximate Pages: 4 (260 words per double-spaced page) |