Nike is recognized as "the" brand for promoting superior athletic performance and is worn and endorsed by the world's best athletes and teams. Nike has endorsed such athletes as Michael Jordan, Lebron James, Michael Vick, Serena and Venus Williams, Lance Armstrong, Terrell Owens, and Michael Johnson. It is widely know that the "swoosh" signifies greatness and athletic domination. I will attempt to inform the reader of the financial situation of one of the fastest growing, and most prolific companies in the world today.
The Nike "swoosh" found its origin at Portland State University when founder Philip Knight met Carolyn Davidson, a graphic design student at the University. Mr. Knight offered Carolyn a couple bucks an hour if she would agree to do some design work for his small company. Mr. Knight was pressed for time and he decided on one of her designs saying "I don't love it, but it will grow on me."# Davidson submitted her bill for $35 for the design, and the two......
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