ABSTRACT
Today, we are living in the age of information technology. Internet has brought revolution in every sphere of life. It has changed the way of our thinking, working and living. Last decade of 20th century witnessed major market players leaping to cash the dividends of this breakthrough. All major companies of the world are now utilizing the internet as an alternative channel for promotion and selling of their products. This paper critically analyzes the impacts of this transformation on the traditional channels and customers thereby focusing on future of the world markets. The research is backed by critical analysis on various aspects related to marketing channels around the world. At the end there are some useful guidelines for the online buyers.
IMPACT OF DIRECT/ONLINE SELLING ON TRADITIONAL CHANNELS A CRITICAL APPRAISAL
INTRODUCTION
Wars play a vital role in restructuring of the countries and that of the world. Post World War II era witnessed a steep rise in......
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Approximate Word Count: 3083
Approximate Pages: 12 (260 words per double-spaced page) |