B2C and B2B Supply Chains
Electronic Commerce (e-Commerce) is made up of two different types of business models; Business to Consumer (B2C) and Business to Business (B2B). Along with the fact that the ultimate customer is different for each type of e-Commerce, the supply chain for each is very different as well. In general, the goal of any business is to provide a good or service for their customer in exchange for a sum of money. Depending on whom the customer is the supply chain will need to be tailored to meet the needs of the business. The following will examine how the supply chain differs on a B2C site compared to a B2B site.
In a B2C site, the goal is to create an atmosphere that will cause the consumer to want to shop and spend money. The consumer is ultimately looking for convenience while also placing huge demands on a retailer's fulfillment capabilities. Fulfillment is one of the major challenges of B2C e-Commerce. During Christmas time in 1999, Toys "R" Us......
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Approximate Word Count: 1004
Approximate Pages: 4 (260 words per double-spaced page) |