Walmart – A Brief History
• In 1962 Sam Walton open his first Wal-Mart in Rogers, Arkansas. His low price approach to retail soon became a model that all Wal-Mart stores would follow. "Sell brand merchandise at low prices."
• By the 1980's Wal-Mart had over 300 stores and had accumulated over 1 billion dollars in sales.
USP OF WalMart Stores
• Wide variety, Low prices
Other features
• Efficient supply chain network
– Central buying & Promotion
– Distribution Warehouse
• Cooperative employees
Winning Formula
“BUY IT LOW, STACK IT HIGH, SELL IT CHEAP”
Strategic Intent
• To operate and expand in the international market-acquired ASDA in the UK.
Tactics
• Customer delight
• Leveraging technology
• Respect for individual employees
• Better services
Sam Walton preached that “extraordinary results can come from empowering ordinary people” and hence displayed a Participative......
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