In January 2005, Coast Capital Savings Credit Union introduced the revolutionary Free Chequing account. They were the first Financial Institution in Canada to open a Chequing account that was truly “free.” Since then, it appears that the company has been on a mission to make banking less traditional and service their customers in unique way, in order to stand out from their competition.
Coast Capital Savings has since decided to try something different than the traditional banking-style branch concept. The first aperio-style branch opened in June 2005 in Pitt Medows, Coquitlam and Cloverdale also changed to aperio-style in later 2005. Aperio means, “to make open” in Latin. Coast Capital is hoping that this more customer-centered approach will bring in more customers and business for the future.
President and CEO, Lloyd Craig states that, “Aperio will bring branch design into the 21st century and as the name suggests, it will provide an open and accessible,......
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Approximate Word Count: 322
Approximate Pages: 2 (260 words per double-spaced page) |