Case Study: I Love Lucy
In order to illustrate the theory that the distinguising feature of consumer consumption is an age of media overlap, is the experiece that each medium offer - it is important to consider a few examples. I love Lucy' was one of the most popular shows on television, and even today it is still being shown on certain channels like TV Land in the USA. In 2002, TV Guide's 50 Best Shows of All Time' ranked it at number 2 (TV Guide Top Shows. http://www.cbsnews.com/stories/2002/04/26/entertainment/main507388.shtml). The I love Lucy' show struck a chord with its audience. The comic genius of Lucille Ball managed to keep the viewers wanting more at its peak, in 1952-53, it averaged an incredible 67.3 rating, meaning that on a typical Monday night, more than two-thirds of all homes with TV sets were tuned to Lucy' (First Lady of Comedy. http://www.time.com/time/time100/artists/profile/lucy.html).
Although television was fairly novel at the time, the I......
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