LOCTITE CORP.
INDUSTRIAL PRODUCT GROUP
Dadang Beny Kurniawan
Regular Class of July 2005
Marketing
Company Background:
Founded in 1953 by Vernon Krieble, Ph.D
In 1956, sales totaled $7,000 though net income was at a deficit of $17,000
by 1964, sales had reached nearly $2 million and net income jumped to $220,000
On October 26, 1976, Loctite's stock was admitted to listing on the New York Stock Exchange
Loctite merged with International Sealants in 1970 and also acquired several of its overseas distributors throughout the 1970s
Loctite products include anaerobics, cyanoacrylates, silicones, polyurethanes, epoxies, acrylics, and UV rapid curing sealants for use in engine, transaxle, climate control, powertrain, steering, passenger restraint, sound system, body, and headlamp componentry.
Consumer Information:
Consumer Type:
A. Consumer
Concern on Price
Reliability of the product
User Friendly
B. Industrial
Equipment
User......
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